A modular branded module has been designed as part of a road show. It is used on a variety of shows and events,
both indoor and outdoor. For this purpose, both the external graphic appearance as well as the substantive
statement in the communication area can be adapted to the particular event.
The visitors will be informed and guided along the circuit by image films and trained personnel. The heart of the
brand module is a centrally placed, six-meter-long light tunnel, in which 380 HUE lamps were installed by Philips.
Through selective placement of mirrors and the consideration of space limitations, the HUE lamps are multiplied to
infinity. The wireless controlled HUE’s are based on LED technology and are individually adjustable via an app.
As part of the brand relaunch of Philips, under the new headline “innovation & you”, this mobile room installation
is used to inform the consumer about Philips and its brand promise as well to generate a fascination. From the vast
variety of products from Philips, a new serial light product has been selected to reach a very high degree of emotion
and interaction. The entire module, in form of a cube with its 36 square meters floor area, is a meandering shaped
passage that has a welcoming entrance gate, movie room, fascinating light mirror tunnel, as well as a bright and
friendly communication area including an entertaining photo booth.
