A bright, future focused user center for a forward thinking electric car brand. NIO asked us to design their Beijing CBD user center - the first of its kind - and benchmark design for all their future NIO House in mainland China. In Chinese, the brand is called Wei Lai, which translates to ‘blue sky coming’. For NIO, this isn’t just a pretty turn of phrase, it is a fundamental philosophy – a commitment to a better future. This is a brand about driving forward, and getting there through innovation with integrity and style. Customers should not only feel good about buying and owning a car, but that when they drive a NIO, they are joining its community.
