The classification of the exhibition consider two aspects: one is the content of the exhibition, including the design of exhibition booth, booth, nature, content, by sector, etc.; Second, the exhibition form, including the exhibition scale, time, place, etc.
Exhibition points from the character, have two kinds of trade and consumption.
Trade exhibition for the industry of the nature of the manufacturing, commercial and other industries at the exhibition, the exhibition's main aim is to exchange information, negotiate and trade; Consumption basically exhibition of the nature of consumer goods, the purpose is mainly direct sales. The nature of the exhibition is determined by the exhibition organizers, can be reflected by the composition of visitors: nature of the exhibition is open to industrial and commercial trade exhibition, the exhibition is open to the public nature of the exhibition is consumption.
With characteristics of two kinds of trade and consumption has been described as a comprehensive exhibition show. The less economically developed countries, exhibition integrated the heavier tendency; Conversely, the more economically developed countries, trade and consumer properties of exhibition to share more clearly.
Exhibition points from content, a comprehensive exhibition and professional exhibition.
Comprehensive exhibition means including the industry or a number of the exhibition industry, also known as the lateral type exhibition, such as exhibition, light industry exhibition; Professional exhibition show refers to a particular industry or a certain product exhibition, such as clocks and watches.
Professional exhibition is one of the prominent characteristics of often hold seminars, presentations at the same time, in order to introduce new products, new technologies, etc.
Exhibition points from the scale, there are international, national, regional and local exhibition, and individual sole exhibition. Here refers to the size of exhibitors and visitors represented by the regional scale, rather than the size of the exhibition space. Exhibition of different size have different features and advantages.
Exhibition on time division is more standard, regular and irregular: regular four times a year, twice a year, once a year, two years a inferior, not regular exhibition is depending on the needs to long-term and short-term. Long-term will be three months, six months, or even permanent, short-term is generally not more than a month. In developed countries, professional exhibition is generally three days. In the UK, an annual exhibition accounted for three-quarters of all exhibition. Exhibition date by the financial budget, the order and the influence of the holiday, there are peak season and off-season. According to the association of British exhibition organizers, 3-6 months and 9-10 is held the exhibition season, 12 - January and July and August for the exhibition season.
Most of the exhibition is held in the special exhibition field. Exhibition venues is the simplest indoor venues and outdoor venues. Indoor venues for conventional exhibits show exhibition, such as textile, electronics, etc; Outdoor venue for conventional exhibits show exhibition, such as textile, electronics, etc., and display of large overweight exhibits, such as air, mining equipment exhibition. Take turns to hold exhibition in several places called exhibition. Flow is a special exhibition, the use of aircraft, ship, train, automobile as a show of the exhibition.
