Nestle coffee booth design is full of warmth, hope and so on. The original coffee color as the background, reflecting the unique coffee color; to be dotted with white, give a unique flavor of milk and warmth; to round shape, reflecting the smooth, delicate, like the drink into the mouth of the coffee. These lingering charm together, like a very strong smell of incense in the traction of my mind, it seems that I share a dream, hope, as long as you want to always have "Nestle coffee" light guide you. A glass of Nestle makes people spirit, taste great. Believe my taste, Nestle you my common choice
Branding is achieved in a compact, attractive and familiar environment: The new coffee machine is at home in the kitchen adjacent to a welcoming living room easily identified as Nestlés own. Inspiration and ownership is inspired through animation: The cartoon effectively and subtly promotes the new machine in the Nestlé family of coffee makers. The retro style of the images connects the past and the present eluding visitors own memorable coffee time experiences. The atmosphere welcomes the visitor and recalls the healing qualities of those ‘good talks over a cup of coffee”
Nestlé Professional presented its new design for its leading brand Nescafé Alegria together with its line of coffee machines for the health care, institutional as well as consumer with the debut of its flagship stand by Qupix in Utrecht. Qupix met the challenge of balancing the brands with a clear focus on Nescafé Alegria within the prominent corporate brand of Nestlé Professional. This was achieved by skillfully translating the tension by placing the product focus on inside of the structure, strongly supported by the corporate branding on the perimeter.
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