Offering food and beverages via a bar in your exhibit is a wonderful way to woo clients and prospects. But to make the most of your time with attendees, your bar scene needs to offer a top-shelf vibe, rather than a bottom-of-the-barrel experience. Here are several examples that deliver. A far cry from tawdry taverns, these wonderful watering holes no doubt attracted thirsty booth visitors like a two-for-one happy hour. By Linda Armstrong
High-end materials paired with sleek architectural forms combined to create this utterly on-brand scene for Bugatti Automobiles S.A.S. While the base and back wall were covered in serene, matte-black laminate, the stainless-steel countertop drew the eye down the bar to a nearby wall.
When you're a retail-design and -construction firm such as Latvia-based JPD Ltd., your bar needs to exude both high-level aesthetics and bottom-end comfort. This bar delivers with a base made of warm-colored wood, a glossy white-laminate countertop, and oh-so-comfy metal stools.
The epitome of fresh and clean, this bar was as appropriate on the exhibit floor as it might be in a fresh-juicing cafe. Positioned front and center in the footprint, the internally lit, lime-green oasis comfortably sat up to 15 weary trade show attendees ready for a refreshing break.
A bar doesn't have to be sleek and sophisticated to be highly memorable. Just ask Joe's Crab Shack – or creative agency Harvest Creative. The rustic yet realistic look of rough-hewn timbers and corrugated metal combined to create an authentic experience on the trade show floor.
