We created a new brand positioning –
‘Simply imagine’- a creative call to action that encapsulates a focus on craft,
creativity and understated design. Our positioning has driven the creative
output, resulting in a redefined brand identity expressed through a
comprehensive range of touchpoints, including; digital, environmental,
experiential, printed collateral, advertising and moving image. Sottini was
launched at 100%
Design, Olympia.
The exhibition stand acted as a pure canvas
– simple, angular structures present the carefully edited range of products,
creating a gallery–like space to encourage unexpected discovery of
installations. A Play Table allows visitors to interact with finishes, whilst a
secluded seating space allows for private consultation in the busy hall.
Brassware panels create an elegant display, with technical specification supported
by iPads to highlight the extended range and welcome guests. Digital screens
showcase Sottini’s next brand ident to give the space a sense of movement,
whilst the journey is supported by minimal, engaging graphics that underline
the brand values and heritage.
