“Enjoy Water”is the title of Grohe’s brand and product presentation over 1,200 sqm at the ISH 2011,building on an intricate interplay between design,technology,quality,and-most centrally-sustainability.The challenge was not only to present 350 novel products,but also to unite the individual areas bath,shower,sanitary systems,kitchen, as well as the first-ever presentation of Grohe SPA under one roof.The brand value “sustainability” plays a pivotal role in all product areas.Together,these diverse ambiences from one “urban village”,but they can separately be re-used in future trade shows. The “urban village”is defined and its height dimension is emphasized by the “brand umbrella”,a multi-layered,semi-transparent roof where integrated screens,picture,and projections convey the brand message to the outside.While the presentation modules are in grey and blue(prussian blue )and the presentation areas in Corian Glacier White,representing water and sustainable technologies warm hues (grey-beige of the printed membranes)and haptic-tactile materials(seating lounge elements of woven linen)and not least the wooden oak floor throughout add a human touch.
