The retail goal for Samsung at Sherway Gardens Shopping Centre was to create an environment for customers to experience the various mobile and electronic offerings. The design needed to reflect and showcase Samsung’s product line by using streamline architectural details, clean surfaces and an accent of futuristic style.The storefront played a large part in showcasing the brand and their offerings.
With a large entrance opening and low iron glass window display glazing the interior of the store becomes a part of the storefront elevation.The solid surface side wall and upper bulkhead invites and subliminally guides the mall patrons into the store to experience Samsung’s electronic products.The up-lighting grazes and highlights the embossed Staron solid surfaces along the upper bulkhead façade.
