rio olympics: NIKE has announced that it is partnering with the city of rio to reinvigorate 22 sporting sites in neighborhoods across the brazilian metropolis. building on more than a decade of community impact work in brazil, and based on insights about rio and its youth, the initiative seeks to encourage kids to become more active, breaking a cycle of physical inactivity.
many of the ‘olympic villages’ are found in the city’s most under-resourced areas, where safety concerns and a lack of infrastructure limit mobility. to help combat these issues, NIKE is also revitalizing the villages’ youth programing with training and equipment for PE teachers, ensuring that the city’s young athletes opportunities to pursue their potential.to understand more about the initiative, we spoke with jorge casimiro, vice president of global community impact for NIKE, who explained more about the project.
