Following the adjustment of its corporate image into a new dynamic and modern design, the placement of a new unit at Forum Montijo translates a new business dynamic.It should not be just another gym, however the development of a new image and unique identity replicable in future clubs. The aesthetics and the space should reflect concepts such as dashing, dynamic, simple but unique.
Despite the creative challenge the budget was not proportional to the task, which made increasingly high the level of difficulty of the task upon us. Above all, our thinking was in the assumption that this should be a gym for everyone, young and old, athletes and sedentary, a welcoming and socializing environment, a real club for the family, modern and contemporary.
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