Emotion is an imaginative exhibition design experience

Pub Time:2015-09-23 12:06:55

In recent years, the exhibition has become more competitive, and it is very focused on the design of the exhibition and the neglect of the audience. And just like you and me, the audience decides to buy the product, and the anti - effect on the business as you and me. Wange years of exhibition exhibition design study found that in recent years to influence the audience consumer behavior is changing, I think three main factors about my study.

First is the group factor. The audience is a huge group. Every day, we read the same magazine, choose the same brand, if you go to other cities in the world, we are mostly in the same exhibition, we have experienced the same process and consumer behavior. Group factor is to make people buy the same goods, show more and more consistent trend. The choice of exhibition design tends to be similar. However, in this society, people are increasingly difficult to choose products, more and more difficult to distinguish from others. People wear the same brand of clothes and shoes, receive the same information, all the information in the world is almost the same. At the same time, people become increasingly anxious, leading to the factors of consumer demand, the factors of the audience, but the main factors of the environment.

Another important aspect of the study of the social nature of consumption, and the perception of the audience. Generally speaking, the feeling of the audience is not asked, but it has a vital impact on product design. Exhibition design team must know the real needs of the audience, so in Stavanger, we establish the "exhibition design assessment center". According to the different locations, we will invite designers, business members and even customers, through one or two small activities related to the exhibition design experience. When they see the design, and experience the feeling of the design, we as the design team will carefully observe the experience of every move, so that the audience's real needs. On the advantages of the product, the design group can be more perfect.
In recent years, the exhibition has become more competitive, and it is very focused on the design of the exhibition and the neglect of the audience. And just like you and me, the audience decides to buy the product, and the anti - effect on the business as you and me. Wange years of exhibition exhibition design study found that in recent years to influence the audience consumer behavior is changing, I think three main factors about my study.
First is the group factor. The audience is a huge group. Every day, we read the same magazine, choose the same brand, if you go to other cities in the world, we are mostly in the same exhibition, we have experienced the same process and consumer behavior. Group factor is to make people buy the same goods, show more and more consistent trend. The choice of exhibition design tends to be similar. However, in this society, people are increasingly difficult to choose products, more and more difficult to distinguish from others. People wear the same brand of clothes and shoes, receive the same information, all the information in the world is almost the same. At the same time, people become increasingly anxious, leading to the factors of consumer demand, the factors of the audience, but the main factors of the environment.
Another important aspect of the study of the social nature of consumption, and the perception of the audience. Generally speaking, the feeling of the audience is not asked, but it has a vital impact on product design. Exhibition design team must know the real needs of the audience, so in Stavanger, we establish the "exhibition design assessment center". According to the different locations, we will invite designers, business members and even customers, through one or two small activities related to the exhibition design experience. When they see the design, and experience the feeling of the design, we as the design team will carefully observe the experience of every move, so that the audience's real needs. On the advantages of the product, the design group can be more perfect.