Trade shows bring buyers and sellerstogether to build relationships and transac tbusiness. The overall design of your
display should attract visitors, reflect thepersonality of your business and leave a lasting impression. The style and substance of your exhibit can serve to differentiate you from other companies. Because your display speaks volumes about your company, it can be the foundation upon which to build your exhibit marketing success.
Exhibit design is the most powerful and the least understood element of trade show exhibiting. While the need to set clear, measurable goals for the trade show arena is well-established, it is less well understood how goals impact your exhibit design choices. So how do you know that a design is right for you? What are some of the key considerations for a successful environment? Are there design tips that will help improve your overall trade show results? The right display design will support your goals and make it easier to attain them. In this report, we’ll be addressing the issues that will enable you to acquire the island display design that will best serve your marketing and sales efforts.
Optimize Orientation
Examine the location of your space on the show floor plan and its proximity to the show entrance, main aisles and areas intended for attendees to gather for education sessions, networking, refreshments, etc. While your
display should look good from every angle on the show floor, it should also be oriented to face the heaviest flows of traffic.
Control Traffic Flow
Island spaces offer visitors a 360° view of your exhibit. Here are a few examples of floor plans, and how display orientation within the space channels traffic flow.
A) Activity is located in the center for maximum
visibility from all sides making it the most efficient use of floor space.
B) Activities are located at the corners to maximize
traffic flow and exposure from the aisles.
C) Activity is located asymmetrically for dynamic
effect and to control traffic flow.
